Modern technology has changed your factory, your entire supply chain, and the way your distributors and dealers shop. Today, face-to-face events are rare or non-existent. In secret, your customers browse your website and conduct online research based on their needs. No need to worry, there is good news for you! Our team can help you take advantage of all that digital activity to grow your book of business and your account.
cales ABM with data-driven personalization
In the digital world, anonymous buyers reveal their identities and interests by dropping clues. Using those signals and our data, we spin out rich Account Intelligence that reveals opportunities for new distributors, prevents churn, and helps you grow your relationships. The process is faster and more predictable than ever before.
grew average deal size by 50% in first year
removed guesswork from their marketing
scales ABM with data-driven personalization
In the digital world, anonymous buyers reveal their identities and interests by dropping clues. Using those signals and our data, we spin out rich Account Intelligence that reveals opportunities for new distributors, prevents churn, and helps you grow your relationships. The process is faster and more predictable than ever before.
Automate and orchestrate your outreach across channels with a single, account-based marketing (ABM) and sales platform to leverage rich Account Intelligence – whether via email, targeted advertising, social, web personalization, or sales calls. Face-to-face meetings may be missed, but you won’t miss a beat.
Time your outreach according to who is demonstrating intent, where they are in the purchase process, and predictive scoring models. Using our intent data, you can see if your distributor is researching your competitors. Using this tool, you can detect when a popular new dealer enters the market unexpectedly or when a current customer is exhibiting interest in additional products that you provide. Getting your calls at the right time beats relying on chance.
Develop a relationship with new channel managers. Maintain a high level of awareness with key dealers. Create opportunities for upsells and cross-sells. Personalized, precision-targeted ads are used in all of these cases. Whenever you drop your business card at the right place, at the right time with the right person, it’s like you’ve dropped it at just the right moment.
Get as knowledgeable as you can about your accounts. You’ll defeat the opposition and win your clients’ faith. Get reasons to connect with people every day based on email news notifications that notify you about things like leadership changes, expanding operations, and relocations. Use your contacts to get a friendly introduction from a friend. That is far superior to making an impulsive cold call.
Are you having trouble keeping up with your CRM data? You won’t need to worry, we’ll take care of it. Using Data Integrity, you can automatically clean and enrich your CRM data. By integrating our data directly with your systems and data banks, you can improve the precision of your forecasting.
Align revenue teams to reach today’s MFG buyer.
Learn how Panasonic leveraged Sales Lead Machine to navigate internal systems and organizations – all while connecting insights and intent…
We’re here to help manufacturers get better by getting smarter.
No matter the complexity of your business, we’re here to help marketing and sales collaborate faster, share insights across business lines, and grow revenue farther.
Ready to learn more about how we can help?
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