Engage Your Target Accounts
Buyers Hate Generic Messages and Tune Out Omni-Spam. Ready for a Change?
Stop spamming and get relevant with Smarter Strategy.
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction. It wastes your time and money. And annoys the heck out of buyers you were hoping to impress. You can do better.
Demandbase Account Intelligence injects relevance into every step of the buyer journey, so you can spot the ripest accounts, target the whole buying team, orchestrate personalized experiences, and focus your advertising and campaign dollars on the channels and messages that will find their mark. Oh, and measure the impact too. No waste. No frustration. Just low-friction, Smarter Strategy.
Wanna get your hands dirty?
Check out these step-by-step “how to’s”
Use in-market intent and engagement to progress your opportunities
As a Sales Leader, I want all of our teams to have easy access to high priority, impactful information about their accounts.
- Prioritize your Target Account List (TAL) using selectors to isolate accounts with recent intent and marketing engagement activity.
- Use this list to target engaged accounts with messaging that will hit the mark.
- Take it up a notch. Deliver your hot list to sales so they can pile on.
Crank up your top of the funnel advertising
As a digital marketer, I want to increase engagement with accounts that are showing meaningful intent.
- Begin with your Target Account List (TAL).
- Include the Journey Stage “Aware” to show accounts that are showing intent but not showing a high level of engagement with your brand.
- Within Advertising, create a New Campaign, and use your new list to create a personalized campaign to drive awareness and engagement.
- Move up to the big leagues. Use Site Customization to personalize your homepage and other popular pages to reinforce your messaging.
Share your insights with sales
As a marketing ops manager, I want to make it easy for my sales friends to jump on high priority accounts.
- Create reports using Selector criteria, like customers displaying high competitive intent signals in the last week.
- Create and configure a Subscription from the desired report(s).
- Select recipients, delivery channel (Slack/Email), and send frequency.
- Get really fancy. Group multiple email Subscriptions into a Digest view for easy viewing. They’ll thank you.
Orchestrate campaigns based on pipeline status
As a marketing ops manager, I want to automate campaigns and processes to make them less manual, more segmented, and more effective.
- Build a Selector to include Key Contacts who belong to accounts that are in the MQA stage.
- In Actions, choose the appropriate action based on your integrations. And don’t forget to include relevant details.
- In Scheduler, set the automation to recurring on the desired cadence.
- Take it to the next level. Activate campaigns and actions to fit the persona or account tier in question.
What else can you do with Demandbase
Account Intelligence?
We thought you might ask. So we’ve listed our most popular use cases below.
Want to get personal?
Talk to a Demandbase specialist about
your situation.
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your situation.
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You can help customers in real-time across all of your channels from email, social, website, iOS, and Android apps.
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- +44 7913027482
- info@salesleadmachine.co.uk
- Office 121, Cumberland,Office 121, Cumberland