Find In-Market Accounts
Let's not waste time
With AI and intent, you can pinpoint the most delicious targets.
Find accounts when they’re ready to buy — before your blundering competitors
Sales orgs face a visibility problem: prospects are well on their way to a decision before you know they’re even in the market. And the fallout is brutal. You miss active, engaged buyers, and sales and marketing prioritize the wrong accounts.
There’s a better way
With Account Intelligence, you can spot hidden intent by combining all your data with third-party sources to spot data-enhanced insights.
View your accounts in high-definition so you can focus on the most lucrative opportunities instead of spraying and praying.
See your accounts in hi-def so you can shift your strategy from spray-and-pray to focus on the juiciest opportunities.
Looking for some real-world experience?
Check out these step-by-step “how to’s.”
Find out what new accounts are available
As a Sales Lead marketer, we will target accounts that are not in our CRM with an awareness campaign. My interest is in accounts that express intent to search for specific keywords.
- It's that simple. Find out who has been engaging on your website in the last few days and who has been searching for keywords.
- For laser-focused marketing campaigns, use additional filters based on specific keywords and engagement minutes.
- Take it a step further. Align sales on strategy by sharing net new accounts. Create an account-based campaign that generates qualified leads.
Get in touch with my account representatives
The outbound efforts I make as a sales representative should be productive. It's important for me to find contacts who will be most interested in what I'm offering.
- We can assist you. Get in touch with the right people at target accounts based on their job title, role, and function.
- Make your list more engaging by selecting those with mutual connections. In order to get the conversation started, draw on news and social insights.
- Make it better. Wherever you browse, whether on LinkedIn, company websites, or any other website, you can access our data.
Identifying the engagement and intent of in-market customers
I have an account list as an account executive. Which accounts are the best to reach out to?
- Isolate accounts with recent marketing engagement activities and clarify your target account list.
- Your relevant messaging can be targeted to these engaged accounts using this list. It's as simple as that.
- Put your best foot forward. To deepen engagement across the account, share your list with the sales development team (wrapped up in a bow).
To provide sales with insights about intent and engagement
Having actionable information - every day - to prioritize my outreach efforts is one of my main objectives as a marketing operations manager.
- Create reports using Selector criteria, like customers displaying high competitive intent signals in the last week.
- Create and configure a Subscription from the desired report(s).
- Select recipients, delivery channel (Slack/Email), and send frequency.
- Get really fancy. Group multiple email subscriptions into a digest view for easy viewing. They’ll thank you.
Don't wait until it's too late to reach out to accounts researching competitors
My job as an account manager is to keep track of when my customers are checking out competition so I can prevent potential churn.
- Selectors can be used to filter your list of accounts by recent Competitor Keyword Intent and Desired Renewal Date.
- Consider competitive insights when starting a conversation.
- Make it better. You can engage customers and win back wandering customers by developing nurture campaigns and personalized outreach.
Make your takedown campaign competitive
Currently, my competitors are winning market share, so I'd like to target their customers with a demand gen campaign.
- Identify accounts that use the technology of your competitors using technographics.
- Send key messages to those accounts.
- Tell them why you're the better choice on your custom landing page.
- Pile it on. Provide value-added content like ebooks, webinars or discussions between marketers, and prove that you are the better choice.
What else can you do with Sales Lead Machine
Account Intelligence?
Related resources
Smarter Go-To-Market For Modern Manufacturing
Align revenue teams to reach today’s MFG buyer.
Sales Machine Sales Helps Panasonic Connect Account Data
Learn how Panasonic leveraged Sales Lead Machine to navigate internal systems and organizations – all while connecting insights and intent…
Thermo Fisher Scientific Experiences Revenue Growth with Sales Lead Machine Web Analytics
Where you are is the perfect place to start
We’re here to help manufacturers get better by getting smarter.
No matter the complexity of your business, we’re here to help marketing and sales collaborate faster, share insights across business lines, and grow revenue farther.
Ready to learn more about how we can help?
Get your Strategy
Certification
Like six sigma for sales and
marketing.
You can help customers in real-time across all of your channels from email, social, website, iOS, and Android apps.